Modern Promotion tactics

Posted On October 20, 2010

Filed under Media, Opportunities, Uncategorized

Comments Dropped one response

Its time to participate in shameless self promotion. The internet allows us so many ways to do this and its vital for promotion to utilize all of your options. Social media will help bring awareness to your work and increase your website traffic by at least 20%. Having a facebook fan page and twitter account will give you great free exposure. To raise your fan count consider using the effective affordable facebook advertising program. Facebook allows you to easily control your budget and how long you choose to run your ad. Many businesses have grown from facebook exposure. This is a popular site for blog advertising https://web.blogads.com/adspotsfolder/blog_advertising_menu . For fashion these are two good sites to showcase your work http://www.boutiquing.com/all and http://www.kaboodle.com/. To keep your clients updated on your latest work and to keep traffic flowing to your site its a great idea to collect emails and start a newsletter. This is a great site to create your newsletter http://www.constantcontact.com/index.jsp

Always have business cards handy in your purse or wallet. http://www.vistaprint.com/ is a great site for promotional products. Make sure your business card reflects your work. You never know who you will run into and this way you can connect with potential clients wherever you go. Words of mouth goes a long way even in today’s busy pace. Plug yourself anytime because you deserve to be proud of your work all the time. Even keep photos of your work on your phone or ipod so you can show a sample. Wear your work if you can, this is the best visual tangible advertisement. Encourage your friends and family to shop handmade.

Coupons and discounts always catch eyes in this recession.  Offering any type of  discount will get people’s attention. Use discounts or coupons during the biggest shopping seasons.  Consider having a holiday theme sale.

Descriptions and high quality photos are key elements to draw clients. Either invest in a quality camera or hire a professional photographer to take pictures of your work. Study descriptions all over the web and in print. Use catch phrases and to give your work a distinctive appeal. A great branding book is Me 2.0 by Daniel Schawbel. Make sure they are highly detailed, elaborate and appealing. Make sure to include all the measurements. Give a detailed purpose to each item and tell how it is functional or decorative.

Stand out, take chances, promote, give yourself a pat on the back and be proud of you work! Go artisans!

by Antoinette Karma http://www.houseofantoinette1950.com/http://www.facebook.com/#!/pages/House-of-Antoinette1950/116191458399351, http://twitter.com/Enigmaticforce apparel/accessories designer, artist and entrepreneur

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One Response to “Modern Promotion tactics”

  1. Nicole

    Great links!! Thanks for the update on all things marketing 🙂

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